Why Should I Care About Marketing?
Simply put, customers are no longer a given. Just offering a great product or service won't assure that your business will continue to thrive. Competition is everywhere and you must be continuously making positive impressions on your clients and prospects in order to acquire and keep them as customers.
Marketing doesn't need to be complex or expensive and no matter what your challenges are - we can put together a marketing campaign that fits your budget and moves you toward your goals.
How should companies approach the process of marketing products and services? The process of marketing occurs in five steps:
Though this five-step-process may appear straightforward, many companies demonstrate a great deal of confusion about developing a marketing strategy. Mill Street Group is a team of experienced professionals that can simplify this process and help you develop and implement an ongoing, measurable, marketing solution that works.
|:: A Powerful Business Tool||:: Networking Partners||:: Tricks of the Trade|
business card is one of the most valuable networking
tools you have in your quest for increased referrals. Can you
envision a reality where 20 to 30 people in your word-of-mouth
marketing circle carry your cards and have them ready to hand to
prospects they're actually qualifying for you? I certainly can, and
am excited every time I hear someone say,
"Let me give you my friend's business card; oh, and by the way, may I have him (or her) give you a call?"
The business card is the
most powerful single business tool--dollar for dollar--you can
invest in. It's compact, energy-efficient, low-cost, low-tech, and
keeps working for you hours, weeks and even years after it leaves
The two main functions of your card are to gain business from the
person you give it to and to get your name out to other people with
whom the first person comes in contact with via referrals. With that
in mind, let's take a look at the most effective ways to use your
In addition to being sure you have your cards on hand, be
sure that your networking partners always have your cards. Check
with them regularly to see if they need more, and be ready to
provide them with whatever quantity they say they need in order to
Conventions and trade shows are another great venue for
exchanging business cards. The vendors at the trade shows are
anxious for you to take their card--don't make that a one-way
street. Be sure you give them your card as well.
at a Distance
Whenever you communicate with someone in writing, send a card if it's appropriate to the occasion. Enclose several cards in every packet of sales material you mail out. Along with your thank-you note to the business person whose referral brought you a major contract, include a business card to replace the one she gave away, plus several more.
After any telephone call in which business was discussed, follow up with a letter outlining the main points of your discussion and include one or more of your cards. E-mail is a great way to follow up, but a letter will actually allow you to include your business cards.
Special Tricks of the Trade
When giving out your card, hand-write something on one copy, such as your cell-phone number, a secondary e-mail address, etc. This will give that particular card a greater chance of being held onto. Be sure you give a couple of "clean" cards to that person, as well, and ask your new friend to pass one on to a potential customer.
After you get someone's card and have ended your time with her, make notes on the back of the card to jog your memory about something special that'll help you remember her. Don't do that in front of her, or you run the risk of making the impression that you are "forgetful." If you need to record information immediately during your discussion, such as telephone numbers or other data not on the card, use one of your own cards. You don't want her to think you view her card as scrap paper upon which to take notes.
At a restaurant, leave your card with the tip and write a personal thank-you note on the back or pay the highway toll for the Mercedes behind you, and leave your card for the driver!
The main thing when handing out your card is to keep in mind what an effective tool it can be. Take maximum advantage of its full potential. And never, ever, be caught out without it. And if you need a referral to a great graphic designer and printer, contact me--I have just the card for you!
-- Dr Ivan Misner